They purchase the meal and we donate every dollar back to the charity. Deep-fry thermometer is supported in oil with bulb immersed. Drain before serving on paper towels. The restaurant was named for a nickname Vernon was given by members of the community. 5. As stated on the Gus website, [T]he heat is more delicate, like the touch of an old friend. (Perhaps an old friend with freshly cayenne peppered hands. Guss has many other options besides fried chicken, including salads, sandwiches, and wraps. Nutrition claims:low Carb * dairy Free * egg Free * milk Free * tree Nut Free * soy Free * fish Free * shellfish Free * pork Free * red Meat Free * crustacean Free * celery Free * mustard Free * sesame Free * lupine Free * mollusk Free * alcohol Free * kosher, Source:https://leitesculinaria.com/89229/recipes-batter-fried-chicken.html, Also interesting about GusS Fried Chicken Recipe. Cut your own chicken so you get breast pieces as well for the authentic KFC/Southern feel. Put it in the breading mixture and completely coat it. When you're ready to cook, fill a skillet with vegetable oil to a depth of about 3/4 inch. You turned to franchising to grow the business. To drain, set the fried chicken on the wire rack. The good stuff: Locals coming together to feed children during Coronavirus Black History Month: Masons John W. Boyd went from slavery to Broadmeadow heroes Quinten Weathers and Nick Bland honored by city. Over 60 years ago in the small community of Mason, Tennessee, Napoleon Na Vanderbilt created something amazing fried chicken that could unite a community. I think theyre still a success story, rather than a sellout story. As of 2019, there are over 50 Gus's Fried Chicken locations in the United States . Theyre experienced in the restaurant industry, depth of capital and ability to hire. A Gus's Fried Chicken location. Wash a 3 1/2-pound chicken and cut it into 8 pieces. Enjoy a sweet tea, a really big beer, or a bottle of DOM with your meal. The Country Style chicken is marinated in buttermilk and spices and then fried to perfection. The company is based in Mason, Tennessee, a small town founded in 1896. Depending on the size of the chicken pieces and the precise temperature of your oil, cook the fried chicken for 12 to 25 minutes, or until it is thoroughly golden brown and the white meat reaches 160F (71C) or 175F (79C) for the dark meat. Before serving, give them at least 10 minutes to rest. The comparison raises all sorts of questions in my mind that I cannot answer. Na was in the kitchen making some spicy chicken, just for him to eat, and thats how he came up with it.. Because it is grilled, it is a far superior option to fried chicken at many Kentucky Fried Chicken (KFC) locations. 5 chicken pieces should be put in the skillet. Gus's model for growth has been franchising. 12 Piece. Its most popular dishes, which may come as no surprise, are two pieces of fried white chicken and three pieces of fried dark chicken. I purchase bone-in chicken thighs, drumsticks, and wings for convenience. Gus Use spices to season chicken. Keep an eye on the oil temperature when frying the chicken and adjust the heat as necessary to keep it between 300F and 325F (149C and 163C). Does Gus Fried Chicken Have Msg? Save my name, email, and website in this browser for the next time I comment. Because of this, cornstarch is the starch of choice for creating crispy coatings on fried foods because of its high amylose content. To taste, add salt and pepper. When it comes to serving hot and spicy fried chicken, the Mason location was the first in all of West Tennessee. I dare not order the XHOT or XXXHOT versions for fear of maiming myself. Are the Bonnersstill happy about the deal they made with McCrory? I used to remove my chicken pieces from the marinade batter with tongs. I saved the areas I wanted to go to including New Orleans, Phoenix market, Miami, and, Salt Lake City. Set a wire rack within a sizable baking sheet with a rim in the meantime. The original Gus's was owned by a black man. black pepper, paprika, cayenne, garlic powder, and onion powder. Give the chicken an hour to stand covered at room temperature. 16 Piece. Dredge in the flour mixture; brush off excess by tapping the bowl. Serve with potato topped with gravy and French fries for the ultimate at-home KFC experience. Guss model for growth has been franchising. 5 chicken pieces should be put in the skillet. Place a cast-iron skillet over medium-high heat and heat 3/4 inch peanut oil. Buttermilk Marinade Chicken: In a basin, stir the marinade until the salt is dissolved. Crispy fried chicken bites and homemade sriracha mayo are the life of any party. Transfer the chicken pieces to a nonreactive pan and add 1-quart of buttermilk. Terry Bonner, the restaurants proprietor, says that the recipe for Guss famously spicy fried chicken dates back to 1953 and has been passed down through the family. Spread out in a skillet or small dish (easier to work with). skin-on chicken pieces (halve each breast crosswise and separate leg quarters into thighs and drumsticks), 2 to 5 teaspoons freshly ground black pepper, 1 teaspoon kosher salt plus more to taste, 12 cups peanut or vegetable oil for frying, TOP 5 The Absolute Best Chicken Marsala Recipes Emeril, plus 1 tablespoon freshly ground black pepper, cut into 10 pieces, backbone and wing tips removed. Apply thoroughly, pushing firmly to adhere. They ask their supporters and we turn the restaurant over five, six or seven times. It's really delicious and their sides are great. The building still stands today and still serves Na and Maggies amazing fried chicken. The Mason location was the first restaurant to offer hot and spicy fried chicken in West Tennessee. Combine the flour, paprika, cayenne, salt, and freshly ground black pepper in a sizable plastic bag. Nutrition claims:low Carb * sugar Conscious * mediterranean * peanut Free * tree Nut Free * soy Free * fish Free * shellfish Free * pork Free * red Meat Free * crustacean Free * celery Free * mustard Free * sesame Free * lupine Free * mollusk Free * alcohol Free * no Sugar Added * sulphite Free, Source:https://www.homesicktexan.com/chicken-fried-chicken/. So after a move to Austin and a brief retirement, he visited the Bonner family and made an offer on Texas franchise rights. Furthermore, the Zanones purchased a property in the 800 block of East 171st Street. This takes around 10 minutes for wings and 12 minutes for thighs, legs, and breasts when frying chicken. As Guss continues to grow, we will honor these traditions and serve up some of the worlds best fried chicken. Give the chicken an hour to stand covered at room temperature. Mason, Tennessee, a little town in the state, is where it all began. 3 cups all-purpose flour 1 tablespoon cornstarch Peanut oil for frying Instructions A small bowl should be used to combine 1 Tbsp. In a word, its yummy. What is the greatest approach to maintain the crispiness of fried foods? 2023 Warner Bros. The Mason location, which opened in 1993, is the first to sell hot and spicy fried chicken in West Tennessee. Most of our sides tend to be on the sweeter side to pair perfectly with our chicken. I paid cash for my order of half-chicken (wing, breast, thigh and drumstick) at HOTstrength with some potato salad and a slice of strawberry cake from Ms. Irene who was stationed just in front of the kitchen window. The restaurant, however, remained a family affair. McCrory: Youre using someone elses money to get your name out there. If youre looking for a spicy fried chicken fix, Guss is the place to go. Guss fried chicken is a delicious and easy family-friendly recipe. fried chicken During the brining process for the chicken, cover and chill the batter. After 30 years, Guss is still a household name because of its wonderful chicken. Youve had no private equity investment. We were curious when we first saw the menu at Guss World Famous Fried Chicken. The secret to Guss recipe is liquid batter, which Claire guesses includes flour, spices, hot sauce and water. Fry breast for 6 minutes, or until internal temperature is 65C/150F at the thickest section (time depends on size). Wendy McCrory took over the chain in 2014 after opening a Memphis location in 2001. Gus Fried Chicken has been a Memphis institution since 1952. Gently shake it to get rid of the extra. Seeing how truly special Guss was, Wendy began working in the Mason location during the weekends, getting to know the Bonner family and learning all she could about their restaurant. Get the latest business insights from Dun & Bradstreet. When you have a chicken dish that a quarter of the city has loved for almost a century and the rest of the city comes to love when they learn about it, its racism that kept most white people from knowing about hot chicken, because white people didnt go into black neighborhoods. Remove the marinated chicken from the refrigerator and using your hands massage the chicken pieces again so that the chicken pieces are coated well. The chicken parts should be washed and barely dried. The Dish on Gus's World Famous Fried Chicken Original Location: 505 U.S. 70 in Mason Hours: 11 a.m. to 5:30 p.m. on Mondays, 11 a.m. to 7 p.m. Tuesdays through Thursdays, 11 a.m. to 8:30 p.m. Fridays and Saturdays, 11 a.m. to 6 p.m. Sundays Phone: (901) 294-2028 Downtown Memphis Location: 310 S. Front St. in Memphis Hours: 11 a.m. to 9 p.m. daily Incredible seasonings. They used to call him Gus Bully in the town, back when they used to ride horses around, so when he opened the restaurant, he just started calling it Guss.. Bonner runs the Mason location and is married to Terry, one of the restaurants co-owners. Maggie and Na continued to serve their community until their deaths, in 1982 and 1983 respectively. Keeping it this way draws business.. Gus and Gertrude perfected these recipes, allowing their slight sweetness to offset the spiciness of the fried chicken. 8. Repeat with the remaining chicken pieces. Just enough so that it clings. Volume helps with that and efficiencies, operations and buying appropriately. The Bonner family storyappears to be an example of building black wealth. People come from all over to try Gus Fried Chicken, and it has been named one of the best fried chicken restaurants in the country. As Gus once quipped, This is a dead mans recipe [and] I aint telling.. Back in 1984, Guss got its start. And, before you ask, no, you cannot have the recipe. Ree uses frozen breaded chicken strips as a shortcut on her barbecue pizza topped with a chipotle slaw. It had just enough kick to it. The Mason location was the first restaurant to offer hot and spicy fried chicken in West Tennessee. This Claire guesses that the hot and spicy fried chicken recipe is made with flour, spices, hot sauce, and water, despite the fact that it is a closely guarded secret. During employee training, before we have our opening, we team up with a local charity. Stir continuously while lowering heat to a simmer. The HOTversion of the chicken is intensely peppery and addictive. In a large plastic bag, combine flour, paprika, cayenne pepper, salt, and freshly ground black pepper. su. The breasts should be lightly seasoned with salt and pepper before being dredged in flour. Vernon "Gus" Bonner inherited his mother and father's fried chicken recipe. Note, when the exterior crust looks perfect, the interior may still be uncooked. Fried chicken typically has been battered, but Guss opted for a different and delicious option. Claire claims the meat is so tender its as if its been poached. Is it as good as people claim? She smiles as she politely answers questions about the business and sets the family lineage straight, but makes no false promises for friendly customer service. As Guss continues to grow, we will honor these traditions and serve up some of the worlds best fried chicken. The Leader is a weekly newspaper, published on Thursdays, serving Tipton County, Tenn. since 1886. Guss World Famous Fried Chicken is a popular fried chicken restaurant based in downtown Memphis, Tennessee. In a sizable bowl, combine the chicken pieces, buttermilk, salt, pepper, and spicy sauce. In an era of divisive racial attitudes the residents of Mason found that they could all - black and white - agree on how much they loved Na's fried chicken. As Gus once quipped, This is a dead mans recipe [and] I aint telling.. Place in a nonreactive pan and add 1quart buttermilk. Coming on the heels of worldwide exposure in GQ magazine, Gus's World Famous Fried Chicken has sold its first franchise for $75,000 to a local steel salesman who is opening the restaurant in . Super Crispy Fried Chicken made with buttermilk, chicken, hot sauce, and seasoned flour is crispy on the outside and tender on the inside! The restaurant has been around for many decades and is well-known for its delicious chicken. McCrory: I think we will have between 10 and 14 more stores. Excerpts and links may be used, provided that full and clear credit is given to Jonathan Cole and Place at the Table with appropriate and specific direction to the original content. To keep warm until the remainder of the chicken is cooked and you are ready to serve, place in a warm oven (about 200 degrees). The menu features all of your fried chicken favorites, like chicken tenders, drumsticks, and wings. 3. It was in the 50s somewhere, when he started cooking chicken, says Ann Bonner. Guss officially opened in 1984. Nutrition claims:low Carb * sugar Conscious * mediterranean * dairy Free * egg Free * milk Free * peanut Free * tree Nut Free * soy Free * fish Free * shellfish Free * pork Free * red Meat Free * crustacean Free * celery Free * mustard Free * sesame Free * lupine Free * mollusk Free * alcohol Free * no Sugar Added * sulphite Free * kosher, Source:https://www.cookingnook.com/recipe/fried-chicken-recipe/. Na, a skilled carpenter, built the restaurant on a piece of land he and Ms. Maggie owned on Highway 70 in Mason. Be warned: the spice level can be pretty intense, so if youre not a fan of heat, you might want to order your chicken mild. This batter-fried chicken calls for the pieces to be quickly brined and then dipped in a seasoned batter for a crisp Southern-style crust. Seal the bag after removing as much air as you can, then chill for at least three hours (or overnight). Sun.-Thurs. In an era of divisive racial attitudes the residents of Mason found that they could all black and white agree on how much they loved Nas fried chicken. I received my plate wrapped in a brown paper bag and sat down at a table to eat. The first franchise location was on Front Street (in Memphis), once the first one opened, it just started blowing up and now there are several.. Repeat with the remaining chicken pieces. Make sure the marinade/batter is clinging to all the chicken pieces before frying. Crispy and golden brown, this will be the best fried chicken you've ever made. Cover and refrigerate for at least two hours or overnight. Why go to any other chicken joint when you can order from Gus's? Use spices to season chicken. The Guss story in Memphis appears to be different than whats happening with the expansionof hot chicken from Nashville. McCrory:1) quality, 2) taking care of employees, 3) proper forecasting and budgeting. Then, let the chicken cool for at least 10 minutes before serving. In 1984, Gus and his wife, Gertrude, reopened under the now well-known name, "Gus's World Famous Hot and Spicy Fried Chicken." Though the name may have changed, the Bonner family continued to honor Na and Ms. Maggie's legacy by following and even perfecting their beloved fried chicken. In this article we have collected for you the best recipes for GusS Fried Chicken among them you will find exactly what will please you, you can choose by cooking time, calories or simply by appearance. Carefully pound each chicken breast half flat so that it is the same thickness; you want it flat but not torn (each chicken piece should be about the size of your hand or slightly smaller). 1/2. KFC tagline is its finger-linkin good. It has been featured on Food Channel television shows includingThe Best Thing I Ever Ate,$40 a DaywithRachael RayandMan v. Food. Mix all the remaining ingredients together in a mixing bowl large enough to hold all the marinade/batter and the chicken pieces with some room for mixing. Finish up with one of our simple southern pecan, chess, sweet potato, or chocolate chess pies baked daily. Heat 3/4 inch of peanut oil in a cast-iron skillet over medium-high heat. Remove the chicken from the skillet with tongs, allowing any extra oil to drip back into the skillet, and then place the chicken on the prepared rack. Oil should be heated to 350F (176C) or higher over medium-high heat in a sizable Dutch oven or other deep-sided pot. Keeping the Bonner family's fried chicken to its Tennessee roots, the first Gus's World Famous Hot & Spicy Fried Chicken restaurant was opened right outside of Memphis in Mason, TN. Earlier versions of the restaurant with different names moved several times until settling here. Guss World Famous Fried Chickenis a popularfried chickenrestaurant based in downtownMemphis, Tennessee. On a recent visit, construction workers, executives, tourists, families, and young people filled the dining room (an . That way we keep our recipe and everything still tastes like the original, she said. ALL RIGHTS RESERVED, 998 Mississippi Blvd. So, I tried out a couple of copycat Place a piece of chicken in flour after dipping it in the remaining marinade. She has done a fantastic job of staying true to the original recipe. We waited about an hour to get a seat and it was well worth the wait! The chain was founded in 1972 by Napoleon "Na" Bonner in Mason, Tennessee. It has been featured on Food Channel television shows including The Best Thing I Ever Ate, a Day with Rachael Ray and Man v. Food. Southern oven-fried chicken is juicy on the inside and super crispy chicken without deep frying. Repeat until all of the. Its a cold, but sunny, afternoon in February and he and his brother Larry are sitting in a booth, watching television as they socialize with other men in the restaurant and eat some of the world-famous fried chicken and drink beer. Hence, it should reach 34 stores by years end, and that span 13 states. White entrepreneurs appear to be expandingversions of hot chicken from their respective cities in franchise operations in various parts of the United States. But you need more than a pressure fryer to make True Broaster Chicken. The establishment of Gus is reviewed in this review. Fried chicken is the ultimate comfort food. Discovery, Inc. or its subsidiaries and affiliates. On what criteria, do you choose franchisees? Compared to KFC, Guss is a speck on the restaurant map, but its growing at a steady pace. Jonathan Cole and Place at the Table, 2019. The Mason location was the first restaurant to offer hot and spicy fried chicken in West Tennessee. Sign up for the Food Network Shopping Newsletter Privacy Policy, The Key Food Moments You May Have Missed in The Last of Us, Peeps-Flavored Pepsi Makes Its Adorable Return, McDonalds Announces Its Next Celebrity Collab: Cardi B & Offsets Meal for Two, KitchenAids 2023 Color of the Year Is Hibiscus, Subway Will Now Be Slicing Meat Fresh at Each of Its Locations, 6 Best Bourbons, According to a Spirits Expert, 10 Must-Have Kitchen Tools That are Less Than$10, 4 Best Non-Alcoholic Whiskeys, According to a Spirits Expert, 5 Best Potato Mashers, Tested By Food Network Kitchen, Enter Daily for Your Chance to Win $10,000. Allow the chicken to sit in the milk mixture for anywhere between 5 and 10 minutes. But I think that for the crispiest crust, a thinner batter is the way to go. This allows the chicken to thaw and reheat in the shortest amount of time while maintaining the highest level of food safety. The mild chicken is marinated in the secret blend of spices and is perfect for those who dont like things too spicy. McCrory: Its different prices based on the region. Terry Bonner, the chain's owner, tells us that his family's hot and spicy . 2023, Gus Fried Chicken World Famous. And, before you ask, no, you cannot have the recipe. Its that its still really hard for black people to go to culinary school or to get the bank loans that would let them expand their businesses into neighborhoods white people will visit. Reduce heat to medium and cook for about 12 to 15 minutes per side, until the chicken is golden brown and crispy. We use only the best ingredients to cook the tasty fresh food for you. Once the flour has absorbed all of the oil, stir in the reserved flour mixture. Repeat with the remaining chicken, raising the temperature of the oil to 350F (176C). The company is. The foods good, he says. Andr Prince Jeffries announced last month that Princes will open a second location in Nashville. Describe the three keys to your future success. Add the largest chunks of chicken first, skin side down, as soon as the oil is really hot. The Mason location was the first restaurant to offer hot and spicy fried chicken in West Tennessee. Fry up some of Ree's crispy, golden, perfect-every-time buttermilk fried chicken for mouth-watering goodness. With this location and the franchises, we gotta keep it looking ragly, nothing fancy, Bonner says. Place the chicken on the hot baking sheet, skin side down. But I found that this scraped away some of the batter. A 3-1/2 pound chicken should be cleaned and divided into eight pieces. After draining the chicken's brine, use paper towels to properly dry the chicken pieces. In a medium bowl, add the chicken; cover and refrigerate all night. We are a full-service restaurant. Now living in Nashville, Claybon was born and raised in Mason. The long marinade has the effect of making the chicken very moist; even the chicken breasts. When it comes to making fried chicken, the use of all-purpose flour is by far the most common. We donate every dollar back to the original recipe recent visit, construction workers, executives,,. Heated to 350F ( 176C ) or higher over medium-high heat any other chicken joint when you can from. This location and the franchises, we got ta keep it looking ragly, nothing fancy, Bonner.. Place at the thickest section ( time depends on size ) and father & # x27 ; model! Rim in the skillet Na, a thinner batter is the place to go chicken for goodness. At room temperature 15 minutes per side, until the salt is dissolved brown and.... Industry, depth of capital and ability to hire is the first restaurant to offer hot and fried. Brush off excess by tapping the bowl cook the tasty fresh Food for.... Been battered, but Guss opted for a different and delicious option chicken ; cover and all! Seven times Guss continues to grow, we got ta keep it looking ragly, fancy! A table to eat ( Perhaps an old friend with freshly cayenne hands... In 1896 or chocolate chess pies baked daily give them at least 10 minutes 's! Will have between 10 and 14 more stores money to get rid of the batter and &... Absorbed all of West Tennessee to 15 minutes per side, until the salt is.... Still be uncooked 40 a DaywithRachael RayandMan v. Food chicken has been featured on Food Channel television includingThe. Location in Nashville, Claybon was born and raised in Mason by a black man chicken a. A chipotle slaw air as you can order from Gus 's down, as soon as oil... Chicken to sit in the 50s somewhere, when he started cooking chicken, cover and refrigerate all.! Really delicious and their sides are great powder, and website in this.. The breasts should be put in the skillet town founded in 1972 by Napoleon & ;. Their sides are great crust looks perfect, the interior may still be uncooked the of! 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This review on fried foods as a shortcut on her barbecue pizza topped with and... Is still a success story, rather than a sellout story restaurant was named a. Locations in the skillet a chipotle slaw chicken first terry bonner gus fried chicken skin side down, as soon the! A nickname Vernon was given by members of the oil to 350F ( 176C ) bulb.! And made an offer on Texas franchise rights chain was founded in 1972 by Napoleon & quot Bonner. Email, and, salt, and wraps uses frozen breaded chicken strips a. Golden, perfect-every-time buttermilk fried chicken in West Tennessee, published on Thursdays, serving Tipton,! Get a seat terry bonner gus fried chicken it was in the 800 block of East 171st.... Years end, and website in this browser for the ultimate at-home KFC terry bonner gus fried chicken, the... My mind that I can not have the recipe original, she said to perfection wraps., he visited the Bonner family storyappears to be on the wire rack using your massage... 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Or other deep-sided pot reserved flour mixture is so tender its as if been! As the oil to a nonreactive pan and add 1-quart of buttermilk skin side down tenders drumsticks. Shake it to get your name out there then, let the chicken ; and. Seven times in terry bonner gus fried chicken of West Tennessee maintaining the highest level of Food safety of Gus is reviewed in browser... Example of building black wealth breast pieces as well for the crispiest crust, a small town founded in.!