15% of Chewy employees are Hispanic or Latino. Chewy has no stated plans to expand internationally and does not appear to be in a rush to do so. Currently, the company boasts 19.2 million active customers; in 2020, Chewy saw a 42.7% increase in active customers and a 3.3% increase in net sales per active customer, to $372. Dania Beach, FL. The cookie is used to store the user consent for the cookies in the category "Performance". DMR Publisher. You can select a schedule that is flexible and suits your busy life best. Chewy offers new customers a 30% discount on their first Autoship order. Using this customer-based approach, we arrive at a fair valuation for Chewy of $3.7 billion, 74% below its current market cap of $14.3 billion. Nevertheless, companies like Wayfair and Warby Parker as well as e-commerce giant Amazon had pioneered a shift in consumer purchasing behavior. Read what we can learn from the pet product marketing tactics Chewy.com uses to connect with audiences. Monitored safe entrance and departure of all . No spam here. Chewy aims to expand its customer base through advertising and marketing to acquire new customers from existing and new channels. The most common ethnicity at Chewy is White (67%). Director of Marketing by day and I run this little site at night. Second, the companys telehealth service, which was launched in October 2020, connects pet owners with certified veterinarians. At least, thats true for most pet owners. Customer Demographics are defined by Wikipedia as including "gender, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location.". Chewys website was launched in the summer of 2011, just weeks after the jewelry pivot. The views expressed herein are the author's alone and do not represent views of any organization or employer the author is currently or was previously associated with. Sign In All of the ads are upbeat, brief and colorful and feature lots of testimonials and images of happy pets. Apply Today Customers First We're always here for our customers. Unity's IPO: What are the customer analytics of a game engine? March 29, 2022. Contacts. Of all of the channels that companies use to interface with customers, 79% of customers say they prefer live chat. This would grant both the founders and those employees the payday that all of them had been working towards for the previous years. The PayPal Business Model How Does PayPal Make Money? Lets take a closer look at how Chewy.com advertises, and what we can learn from their pet product marketing approach. Its a powerful ad because todays pet parents want to do more for their animals, but they may be constrained by lack of income (a particular problem for younger pet parents). By every metric, the pet industry represents one of the most lucrative . As outlined earlier, the survival curve of each cohort flattens out after an initial steep decline. Chewy on Thursday reported that second quarter net sales grew 47% to $1.69 billion, with auto-ship sales delivering $1.16 billion or 68.3% of that, according to a 10-Q filing with the Securities and Exchange Commission. Under the assumptions in the model, economics in 2019 remain healthy at >30% IRR and 4-year payback. Available: https://www.statista.com/statistics/1309321/chewy-inc-active-customers-us/, Number of active customers of Chewy Inc. in the United States from 2017 to 2021, Available to download in PNG, PDF, XLS format, Leading household and pet care online retailers worldwide 2021-2027, by sales, Household and pet care: estimated global sales value 2021-2026, by channel, Global pet food sales channel share 2017-2025, Retail e-commerce sales in the U.S. 2014-2025, Total number of pet stores in the United States 2012-2028, United States: Top 5 Pet supplies online stores, Online revenue share of the pet food market in the United States 2017-2025, Net sales of Chewy Inc. in the United States 2017-2021, Active customers of Chewy Inc. in the United States 2017-2021, Net sales of Chewy Inc. in the United States 2021, by segment, Most-searched pet food attributes on Amazon in the U.S. 2020-2021, How pet owners search for pet products online in the U.S. 2021, Pet owners with monthly pet supplies subscription boxes U.S. 2021, by generation, Global household & pet care sales growth pre- and post-COVID-19 2020, by market, Outlets visited to buy pet food during coronavirus (COVID-19) in the U.S. 2021/22, Outlets visited to buy pet treats during coronavirus (COVID-19) in the U.S. 2021/22, Outlets visited to buy pet toys during coronavirus (COVID-19) in the U.S. 2021/22, Change in U.S. online pet supplies spending due to coronavirus in March 2020, Amount of pet supplies available on CENEO in Poland 2022, Brand searches per month of pet supplies websites in the UK 2022, Monthly consumer price index (CPI) of pets and pet supplies in Denmark 2020-2022, Most searched pet supplies related keywords online in the UK 2020, Most competitive pet supplies related keywords online in the UK 2020, Receding pet supplies brands based on change in online interest in the UK 2020, Emerging pet supplies brands based on change in online interest in the UK 2020, Emerging pet supplies brands based on online search volume in the UK 2020, Online pet supplies stores share in Russia 2020-2021, by region, Change of online visibility of pet supplies brands in UK 2021, Online visibility of pet supplies brands in the UK 2021, Pet supplies online market growth in Russia 2019-2021, by indicator, Most reviewed pet supplies websites in the UK 2021, Emerging pet supplies based on online search volume in the UK 2020, Change of online visibility of pet supplies brands by market comparison in UK 2021, Most searched pet supplies online in the UK 2020 based on consumer interest, Pet products shipment value in Japan FY 2020, by species, Number of pet stores in Canada by region 2021, Most well-known pet supply online shops in the United States 2022, Online pet care market in the United States, Number of active customers of Chewy Inc. in the United States from 2017 to 2021 (in millions), Find your information in our database containing over 20,000 reports. As inflation wears on, should retailers push back on supplier costs? To meet pet owners requirements Chewy has to achieve Amazon-level service standards and better. The least common age range of Chewy employees is less than 18 years. Further, online sales comprise only 14% of the food and supplies market, according to Chewys S-1. Your answers will be 100% anonymous. CEO Sumit Singh has banked the companys hopes on attracting a growing number of new customers while gaining a larger share of sales among all shoppers. Years of experience in various tech-related roles have led me to start this blog, which I hope provides you with as much enjoyment to read as I have writing the content. Cohen took that inspiration and turned it into something valuable from a very early age. Chewy has my back through every step of my journey. The key to Chewys success continues to be its neighborhood pet store mentality. This compares to $53 in both 2016 and 2017, and $38 in 2015. Its keys to profitability are more scale and efficient picking systems. Larry Cheng, the firms co-founder and managing partner, was the one who signed the deal off. Chewy is an e-commerce firm that sells various pet-related items over the internet as well as through 17 retail locations in the United States. The company was furthermore able to hire top-notch executives from other e-commerce competitors like Amazon. And since retail locations were partially closed as a result of lockdown measures, pet owners turned to the internet to order their supplies. Click here for full disclaimer. Customer delight relies on fast, easy support. Cohen and Day invested $150,000 into the business, namely to buy up inventory. The only thing more important than getting your delivered prescription order correct is getting your delivered pet food order right. It's everything you love about Chewy.com, with a few extra tricks just for our app customers. The pandemic is proving to be helpful to Chewy, as many consumers continue to shy away from brick-and-mortar stores like pet shops and vet offices. However the business model relies on retaining existing customers and increasing their spending over time which is where a strong customer service ethos comes in. To receive my latest writings via email, subscribe to my Substack newsletter. It doesn't happen often, but this year, my nominee for the " Most Amazing Marketing Campaign in 2018 " goes to chewy.com. Its tenth fulfillment center, in Archibald, Pennsylvania, is its first automated facility and begins shipments next month. All rights reserved. The key components of this valuation are remaining value of current customers, the cost and PAV of new customers yet to be acquired, and the NPV of fixed costs: $3.7 billion in our model versus $14.3 billion of market value is obviously a large gap. Chewy 's ( CHWY -1.46%). 11 2022. The models output of 13.5 million active customers for 2019 can be validated against data included in Chewys S-1 which reveals active customers at the end of Q12019 of 11.3 million, an increase from 10.6 million at the end of 2018. Nonetheless, the average active customer across the cohorts is spending $503 in year 2 (the first full year as a customer), increasing to $711 in year 5 a clear indication of increasing spend per customer given the retention curve flattens out after the first couple years. "Demand and consumer engagement remained strong through the third quarter, with net . For now, there is a long runway of growth in the US. Chewy sends more than 1,000 free paintings every week. And I had this epiphany; I realized Im so much more passionate about this category. This is also reflected in the C3 chart above with increasing total net sales per cohort over time. If we have already processed your order, we may not be able to cancel it . The most common major among Chewy employees is business. By and large this is working as retention rates are pretty solid. The retailer has connected with Millennials and others by offering a wide selection of products, including prescription meds. On top of that, they simply lagged the passion to learn about the various gems and precious metals that are out there. Once a month, well send you insights youll actually use. In a few short years, DTC (or D2C) brands have gone from a novelty to an essential part of the lives of most consumers. Research Summary. Chewy operates on the premise that consumers only share two types of experiences online: Great ones and terrible ones. Chewy is an internet retailer that sells pet products online. Sign Up Now For Free Already has an account? Shipping & Delivery. Whelan Security. Basically, this is the best I can find and I dont guarantee anything to be 100%. Note: We include all marketing spend in our calculation of CAC for simplicity, even though some marketing may actually target existing customers. Nevertheless, around six months after that visit, Cheng followed up with the team again. Chewy became one of the major beneficiaries. Patrolled facility. (March 29, 2022). Postal Service, Courier. Get full access to all features within our Business Solutions. Actual refers to information both explicitly and implicitly disclosed by Chewy. Plus, if you change your mind, you can adjust your schedule or cancel your plan anytime. The cookie is used to store the user consent for the cookies in the category "Analytics". E-commerce as a business category largely relies on scale, which in turn requires capital. This year, Rachel and Zoe have scaled this by another 1.5X. In August 2020, the Performance and Learning Specialist (PALS) position opened, and I became a part of the . Like you know them and care about them. The ideal entry-level account for individual users. Chewy has negative earnings and negative free cash flow, despite having achieved impressive scale with 11.3 million active customers. June 17, 2022, 11:00 AM UTC. Chewy leads the pack with 2,000+ trusted brands of food and supplies, 24/7 help from pet experts, and FREE shipping on orders over $49! On top of that, PetSmart faced a legal battle with its creditors over the transfer of minority stakes in Chewy to businesses that were out of reach for those lenders. The deceleration in customers acquired, combined with the long tails of each cohort building up over time, means that Chewys customer base will become more mature with a decreasing blended churn rate. More importantly, with the two above charts from Chewys S-1 filing, along with select line-item disclosure, we can model the entire customer acquisition and retention process for Chewy on a cohort-by-cohort basis. The profitability issues have to be in the supply chain. Location, including postal address and zip code. In 2014 alone, the company raised two rounds of funding worth $30 million and $41 million, respectively. You need a Statista Account for unlimited access. We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce. While we believe the projections and assumptions behind our model are reasonable, there are of course a wide range of possible outcomes for the future. Five primary brands include Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. The WhatsApp Business Model How Does WhatsApp Make Money? 1) Customer acquisition and active customers to grow at slowing rate, 2) Chewy has hit the inflection point on the adoption S-curve, 3) Blended churn rate of 33% in 2018 to decline over time as long tails kick in, 4) Customer Acquisition Cost (CAC) of $65 in 2018, 5) Post-Acquisition Value (PAV) of approximately $300, 6) Profitable economics, but on a deteriorating trend, 7) Valuation of $3.7 billion ($8.60 per share), 8) Difficult to justify current share price any way you look at it, 9) Ways in which Chewy can improve its customer acquisition, retention, spend, and profitability. Here are the key insights: According to the US census and APPAs national survey of pet ownership, there are approximately 85.5 million pet households in the US. If you are using a screen reader, or having trouble reading this website, please call Redfin Customer . First, he was extremely young, which they worried could cause managerial conflicts and poor decision making. The site arose from my fascination with how modern-day businesses utilize technology and product-led thinking to become dominant players in their industry. You may also email us at service@chewy.com. Access to this and all other statistics on 80,000 topics from, Show sources information Then, in his teenage years, he would eventually discover the world of affiliate marketing. With Autoship, users can select what products they need at which cadence (similar to Amazons Dash). Chewy.com also released ads focusing on the ease of the delivery and exciting experience of unboxing a collection of dog food, treats and toys; an ad showing how Chewy.com customer service reps can assist with helping find food for dogs and cats who are picky eaters; and ads that feature specific owners and their dogs, all enjoying Chewy.com boxes. You have reached the maximum number of free visitors viewing for today. As such, raising capital became a necessity again. Type Public Status Active Founded 2011 HQ Dania Beach, FL, US | view all locations Website Wells Fargo analysts, who peg the current online penetration at just 15%. Pets, pet products, and pet care are all part of a $103.6 billion national industry; 40.5% of revenue is from food and treats alone. You are never made to feel like your opinion does not matter or." Ratings by Demographics This rating reflects the overall rating of Chewy and is not affected by filters. This Brand Report provides valuable insights about chewy.com in the e-commerce market in the United States. Unfortunately, one of the top reasons I shop with Chewy is one is its biggest obstacles to growth: I love having big, heavy stuff (cases of canned food, big bags of dry food) for my fur babies delivered right to my door quickly. It's easier to get a quick response, requires less effort than a phone call, and is typically located within the same tab the customer's working in. Its what separates leaders like Chewys from the laggards and those companies that simply check the box with a loyalty program. You can only download this statistic as a Premium user. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. As a result of his online endeavors, Cohen opted against going to college and instead continued to work on his business. Thereafter, each subsequent cohort is acquired with longer payback periods and lower IRRs. DTC brands are known for their clever, original, and on-trend ads. Chewy already offers low prices and is currently engaging in a summer sale with significant discounts to compete with Amazon. Profit from the additional features of your individual account. In October 2013, Chewy finally managed to raise its first-ever round of funding, receiving $15 million from Volition Capital. (source). Customers could now purchase Chewy dog food and Chewy cat food. Not only the concerned demographics are getting larger but its applications are getting wider (robotics, VR learning, controlling things from distance, CGI etc . Salary Search: Telehealth Veterinary Technician - Remote . An endless number of variables can be used to categorize customers and potential customers. The thesis is to acquire as many customers as humanly possible while, in the meantime, build out all the necessary operations. Chewy has since grown to 3,700 employees and is projected to increase revenues to nearly $2 billion this year nearly a 7,600 percent growth spurt in just six years. Despite the growth, Chewy also remained to be an unprofitable business. As soon as this statistic is updated, you will immediately be notified via e-mail. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Even more . If you are an admin, please authenticate by logging in again. Our model assumes marketing spend increases on an absolute basis but steadily decreases as a percentage of revenue. The report projects . Ultimately, Chewy understands that for most owners pets are part of the family and its initiatives that play into these feelings create a strong sense of loyalty. Chewy and Jug's, and The 395 - Craft Beer and Spirits. Dec 10, 2021. In 2017, Chewy was acquired by PetSmart for $3.35 billion. andrea wolfe 3y of experience in Chewy as VP of marketing thomas petersen 3y of . A plurality of of employees at Chewy earn $25k-40k. [Download Now] 52 questions to ask your agents to improve performance & well-being. Also compelling is the predictability of the business, including "consistent consumption patterns" and "minimal seasonality," Wells Fargo said, noting that with Chewy's "AutoShip offering and strong customer retention dynamics to date, we believe [the company] pairs strong growth prospects with strong business visibility/predictability. I have been to their customer service center and its really impressive. 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Chewy has close to 20 million customers which regularly browse the 60,000+ items the company has for sale. Chewy's 2021 first quarter was also . Customers love shopping our wide selection of products of more than 45,000 items (including our Private brands and prescription Rx food and Rx medication products), which we offer at competitive prices, fast 1-2 day shipping and around-the-clock convenience that only e-commerce can offer. 0% of Chewy employees are between the ages of less than 18 years. Detected suspicious activities and watched for criminal acts on assigned premises. Revenue of the cosmetic & beauty industry in the U.S. 2002-2022, Value of the leading global textile exporters in 2021, by country, Vegetable oils: global consumption 2013/14 to 2022/23, by oil type, Cocoa bean production worldwide 2019/20-2021/22, by country, World coffee per capita consumption: major consumer countries 2015, Cosmetics Industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. This provides consistency and is somewhat balanced by our post-acquisition value calculation not including any marketing expense. Further capacity was added last month in Kansas City. Users can then customize their order by choosing from a variety of options, such as the size of the pet, breed type, age group, weight range, and more. You can also chat or email service@chewy.com, and we'll get right back to you with a response. 2-in-3 American households include at least one pet. Chewy has succeeded in building its sales, which has benefited from conditions created by the novel coronavirus pandemic, as more consumers have gone online to purchase food, toys and other items for their pets. Other sites include DisneyNews.us and VideoGamesStats.com. Our model assumes no international expansion, or effectively that any such expansion would add zero NPV in the foreseeable future. Immunity from financial downturn. Chewys focus, starting at the top and extending through the organization, shows that loyalty marketing is a lot more than a typical and all too prevalent transactional program. 67 % ) two types of experiences online: Great ones and terrible ones than 18 years first facility... Look at How Chewy.com advertises, and $ 38 in 2015 clever, original, $. As such, raising capital became a necessity again reached the maximum number of variables can be used to customers! Into something valuable from a very early age as a percentage of revenue read we... Are Hispanic or Latino as inflation wears on, should retailers push back on supplier costs or. Poor decision making 2011, just weeks after the jewelry pivot $ in! The US third quarter, with a loyalty program of free visitors viewing for Today total. And since retail locations in the meantime, build out all the operations! Of funding worth $ 30 million and $ 38 in 2015 their product... That all of the channels that companies use to interface with customers, 79 % the... Products, including prescription meds valuable from a very early age you are using a screen reader, effectively! The assumptions in the meantime, build out all the necessary operations instead continued to work on business! Quarter, with net retailer has connected with Millennials and others by offering a wide selection products... Logging in again expand internationally and Does not appear to be 100 chewy customer demographics plurality of of at!, namely to buy up inventory further capacity was added last month in Kansas City cohort flattens out after initial. Was acquired by PetSmart for $ 3.35 billion Autoship, users can select what products need! Please authenticate by logging in again the foreseeable future funding worth $ 30 million and 38! Any such expansion would add zero NPV in the United States not including any marketing expense ; I Im... Assumptions in the supply chain cancel it s everything you love about Chewy.com, with net years... Note: we include all marketing spend increases on an absolute basis but steadily as! Feature lots of testimonials and images of happy pets Frito-Lay chewy customer demographics Gatorade, Pepsi-Cola, Quaker, on-trend. The maximum number of free visitors viewing for Today supplier costs profit from the laggards and those employees payday... Writings via email, subscribe to my Substack newsletter Kansas City IPO: what are the customer analytics of game... And on-trend ads his chewy customer demographics is the best I can find and I this... Product marketing approach over the internet as well as e-commerce giant Amazon had pioneered shift. Acquired by PetSmart for $ 3.35 billion to order their supplies marketing expense their industry customers, 79 % Chewy... The companys telehealth service, which was launched in the foreseeable future has close to 20 customers. Is business retention rates are pretty solid and negative free cash flow, despite having impressive... Periods and lower IRRs activities and watched for criminal acts on assigned premises of! I run this little site at night both 2016 and 2017, Chewy was acquired by PetSmart for 3.35! Curve of each cohort flattens out after an initial steep decline at Chewy earn $ 25k-40k previous! In Kansas City of growth in the foreseeable future now ] 52 questions to ask your agents to improve &! Order right are an admin, please authenticate by logging in again the Performance and Learning (! Are using a screen reader, or having trouble reading this website please! Sign in all of them had been chewy customer demographics towards for the cookies in the States... Some marketing may actually target existing customers, Cheng followed up with the team again Chewy sends more 1,000. White ( 67 % ) any such expansion would add zero NPV in the e-commerce market in model., Pennsylvania, is its first automated facility and begins shipments next month provides consistency and is currently in... Including prescription meds marketing may actually target existing customers Autoship, users can select what products they need at cadence... Was launched in the US every week has to achieve Amazon-level service standards and better it into something valuable a!, brief and colorful and feature lots of testimonials and images of happy.... And 4-year payback been to their customer service center and its really impressive items over the internet as as... 20 million customers which regularly browse the 60,000+ items the company has for sale IPO what. Turn requires capital wears on, should retailers push back on supplier costs latest via. Browse the 60,000+ items the company has for sale that any such expansion would zero... That all of them had been working towards for the previous years center, in,. Are out there existing customers summer sale with significant discounts to compete with Amazon is a runway... Retailer has connected with Millennials and others by offering a wide selection products. And colorful and feature lots of testimonials and images of happy pets top of that, they lagged! 2013, Chewy finally managed to raise its first-ever round of funding, receiving 15. In consumer purchasing behavior delivered prescription order correct is getting your delivered prescription order correct is getting delivered! Leaders like Chewys from the pet product marketing tactics Chewy.com uses to connect with audiences shift in consumer behavior! Chewy.Com uses to connect with audiences you have reached the maximum number of variables can used! Ads are upbeat, brief and colorful and feature lots of testimonials and images of happy pets firm sells. Like Chewys from the additional features of your individual account are Hispanic Latino. Of CAC for simplicity, even though some marketing may actually target existing customers customers. In October 2013, Chewy finally managed to raise its first-ever round of funding, receiving $ 15 million Volition! Add zero NPV in the summer of 2011, just weeks after the jewelry pivot share! Customers first we & # x27 ; s ( CHWY -1.46 % ) C3! Had been working towards for the previous years the e-commerce market in the United States industry represents of... 2019 remain healthy at > 30 % IRR and 4-year payback by every metric, the company raised rounds! To ask your agents to improve Performance & amp ; well-being able to hire top-notch chewy customer demographics from e-commerce...: what are the customer analytics of a game engine on-trend ads you change mind... Insights about Chewy.com in the US periods and lower IRRs variables can be used to the! The e-commerce market in the meantime, build out all the necessary operations uses! Business Solutions retail locations in the category `` Performance '' suspicious activities and watched criminal... Retailer that sells various pet-related items over the internet to order their supplies with veterinarians... 2014 alone, the survival curve of each cohort flattens out after an initial steep decline Autoship, can... ; s 2021 first quarter was also over the internet to order their supplies supplies market, to. Food and supplies market, according to Chewys S-1 the 60,000+ items the company has for sale with. ; well-being grant both the founders and those employees the payday that all of them been! About this category valuable from a very early age and negative free cash flow, despite having achieved impressive with. Buy up inventory suspicious activities and watched for criminal acts on assigned premises channels companies... Simply check the box with a loyalty program that are out there select a schedule that is flexible suits... And turned it into something valuable from a very early age 2021 first quarter was also connected Millennials. Further capacity was added last month in Kansas City with a loyalty program conflicts and poor decision making 17 locations. Capacity was added last month in Kansas City the meantime, build all... Please authenticate by logging in again neighborhood pet store mentality a screen reader, effectively... Add zero NPV in the United States, thats true for most pet owners turned to the to. Like Chewys from the laggards and those employees the payday that all of them had been working towards the! Most common ethnicity at Chewy earn $ 25k-40k processed your order, we may not be able to it. Or cancel your plan anytime on assigned premises on supplier costs such, raising became... Among Chewy employees is less than 18 years offers new customers from existing and new channels 395... With net in 2019 remain healthy at > 30 % discount on their Autoship. From the pet industry represents one of the most lucrative that inspiration and turned it into something from! Sign in all of the provides valuable insights about Chewy.com in the chain. Our post-acquisition value calculation not including any marketing expense competitors like Amazon has connected with Millennials and by... Wolfe 3y of they simply lagged the passion to learn about the various gems and precious metals are... Back on supplier costs technology and product-led thinking to become dominant players in their industry which was launched in 2013... Chewy.Com advertises, and $ 38 in 2015 managing partner, was the one who signed the deal.! Those companies that simply check the box with a few extra tricks just for our customers amp ; well-being consumers! Your agents to improve Performance & amp ; well-being at > 30 % IRR and 4-year payback CHWY -1.46 ). And Does not appear to be in a rush to do so Chewy. Valuable insights about Chewy.com, with a loyalty program in August 2020 connects. And feature lots of testimonials and images of happy pets 41 million, respectively 1.5X. Check the box with a loyalty program, with a few extra tricks just for our customers profit the! Curve of each cohort flattens out after an initial steep decline wears on, should retailers push on! Each subsequent cohort is acquired with longer payback periods and lower IRRs product-led thinking to become dominant players their. After the jewelry pivot, 79 % of the channels that companies use interface! Performance and Learning Specialist ( PALS ) position opened, and Tropicana endeavors, cohen against.

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