Lamborghini doesnt just have a history of being bold but continuously proves it with each new model. The passionate relationship began many years before Horacio Pagani started working for the Modenese manufacturer. The U.S. market is the largest for the company, which had almost 1,100 sales in the country last year. He settled in the city, 450 km away from Casilda, in a typical residence for students, with the intention of spending there the next five years of his life. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); About - Privacy Policy - Returns and Refund Policy. Lamborghinis First SUV Under the hood of the LM002 is a 5.2-liter V12 producing 444 horsepower and 368 pound-feet of torque, When Lamborghini unveiled the Urus SUV in 2018, it was actually the second SUV the automaker had produced. Regardless, each company builds their strategy around these guiding principles. Volkswagen mission statement 2013. It is one of the most valuable luxury brands in the world. Cars.com Privacy Statement. I thought it cannlt be conpared with aventador but actually its speed sound or control all amazed me. Quizzes test your expertise in business and Skill tests evaluate your management traits, Lamborghini SWOT Analysis, STP & Competitors. These values are: Their mission statement adds: "With innovative and high-quality products, we ensure sustainable economic growth and a constant contribution to the group's success.". Great torque, smooth ride, Has every toy you would want. Models such as the Gallardo and the latest jet-fighter inspired Reventon followed. Lamborghini is a brand that sound always Last modified November 28, 2021. Huracn, 2014- Present. WebProblems with mission statement: This mission statement does not tell us who the company is and how they plan to help people live better lives.New: 1 Our mission is to provide customers with the most cost efficient and quality products. Rolex History 19052019. Nothing but the best for your customers. Our prestige is built upon decades of sporting success and the inimitable style of our cars, which are unique in their innovation, technology and driving pleasure. Both brands have mission statements that are general and simple. Some of the largest luxury retail brands in the worldChanel, Louis Vuitton, Tiffany's, Coach, and Swarovskiappeal to a very exclusive target market. SantAgata Bolognese is a municipality that is part of the motor valley, a region in Italy that is home to many luxury car manufacturers, such as Maserati, Ferrari and Ducati, he said. Their friends have bigger importance than family, and they are very emotional, committed, and loyal in relationships. We place value on people and their expectations, rewarding those who show ability and determination. It is how the power of passion becomes the beauty of achievement. Mission: NASA explores the unknown in air and space, innovates for the benefit of humanity, and inspires the world through discovery. Marketing Strategy of Lamborghini analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). The entire business model by Tesla is based on its determination to lead the world from the traditional energy uses to the more sustainable and clean energy sources especially in the motor vehicle industry. Space in the front and the back. Swarovski's mission statement seeks to be all-encompassing, hitting three main points: The official company mission statement of Tiffanys aims to be holistic, going way beyond the quality of the jewelry they produce or even the business itself to make a broader statement about their focus on the sustainability of the world around us: "We believe it is our moral duty to sustain the natural environment.". Lamborghini under $799,986 in Apache Junction, AZ, Lamborghini under $799,986 in Avondale, AZ, Lamborghini under $799,986 in Carefree, AZ, Lamborghini under $799,986 in Cave Creek, AZ, Lamborghini under $799,986 in Chandler, AZ, Lamborghini under $799,986 in Gilbert, AZ, Lamborghini under $799,986 in Glendale, AZ, Lamborghini under $799,986 in Phoenix, AZ, Lamborghini under $799,986 in Scottsdale, AZ. Make an impression no one will soon forget with one of our exotic or luxury car rentals in Phoenix. They have good quality of cars and stuff. All I can say is Thank you Guys for taking a chance on me I really appreciate it. Prior to that, he served as the companys Chief Operating Officer. For the adventurous style seeker in Phoenix, renting any car wont do instead, 480 Limos offers a wide range of luxury and exotic car rentals. The series of road-going Zondas wouldnt be complete without a Roadster version of the Zonda Cinque. The companies are not associated with MBA Skool in any way. Here are our picks of the 10 coolest Lambos ever made. These cookies will be stored in your browser only with your consent. After almost 20 years since the world debut of the iconic Zonda C12, the Atelier of San Cesario Sul Panaro is preparing to celebrate another key achievement gained by its Founder, the fruit of a long study and a great deal of teamwork. Lamborghini is actually a manufacturer of luxury supercars, sports cars and SUVs and is headquartered in Sant'Agata Bolognese, Italy. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. other than that this machine is perfect, I just wish I could buy it. People of excellence enable us to take on the challenges of the worlds markets and tracks and win. I supercharged it and have put a few grand on her already that have gone flawlessly. I have never met a more professional and customer service oriented business. No matter It doesnt include 4 out of 9 essential components and doesnt mention any of the 4 values used in our evaluation, so it is unclear as to what guides Volkswagen Groups actions and decisions. According to Farmeschi, Lamborghini will persevere because it sells a type of lifestyle and experience that customers desire. Big trunk. Lamborghini ranges in price between 300,000 dollars for the most commonly available to models like Huracan to 4500,000 dollars for exclusive vehicles like Lamborghini Veneno Roadster. This value might be unrealistic if you navigate using VPN or if the position of your Internet provider is imprecise. Calls may be prerecorded. The U.S. market is the largest for the company, which had almost 1,100 sales in the country last year. To deliver the most desirable luxury super sports cars we aim to uncompromising Quality up to the finest detail. You also have the option to opt-out of these cookies. "The shape had to be sensual, the wheel arches should recall a womans bosoms, the rear bonnet the hips. Target: Help all families discover the joy of everyday life. Or if youd prefer to turn heads, our Lamborghini rentals provide a selection of colors and models to choose from. The Skills School is open to office staff and operatives, who can train as the technicians and specialists of the future with mentorship from our in-house tutors and instructors. By far the best car buying experience I have ever had. Horacio had been thinking about an open-top version of the Zonda Coupe since the original designs of the '90s. Lamborghini has revealed, though, that the name comes from the Bolognese word for lightning. Japan was second, with around 400 deliveries made in 2017. In 2016 Horacio dedicated the Huayra BC to Benny, a dedication from the heart, to the one who had been impressed by the passion and technology unleashed by these cars from the very beginning. A limited edition of just five vehicles, produced in close collaboration with clients. Lamborghini started out when the founder after returning back from World War II, started piecing together tractors from spare parts which were available to him. WebLamborghini doesnt just have a history of being bold but continuously proves it with each new model. In early 1974, at age of 18, Horacio Pagani entered the course of Industrial Design at the Faculty of Fine Arts of the National University of La Plata. in Environment & Sustainability Management, M.A. Forged Composites is an advanced composite material. The Marketing Strategy & Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories. Together with his friend Gustavo Marani, "Gustavito", they were planning to build a go-kart as they shared the same passion for cars, thus they went to Carcara, a small village in the surroundings, to purchase four small wheels. Our Cars.com Vehicle Test Team has awarded the ${make} ${model} The names and other brand information used in the Marketing Strategy & Mix section are properties of their respective companies. We can see from the mission statement that quality has crucial importance for Lamborghini. They choose it over everything and consider outstanding quality their biggest advantage. A Gallardo has an MSRP which can be anywhere from $200,000 to $230,000. WebLamborghini operates in 49 markets worldwide, which include 145 total Lamborghini dealers. Washington The caravan prototype with which the individual company Horacio Pagani Design made its first appearance on the market, at the Industrial and Commercial Exhibition of Casilda, was named the Alpine. Negotiating a price was straightforward and manageable. The new version shared with its sister coupe all the finishes and equipments, in order to represent a real alternative to the potential buyer. The mission statement of thisluxury carmaker takes the form ofsix values they refer to as, "what drives us." An important aspect of the company is Lamborghinis tailored service, the Ad Personam program, which allows buyers to customize their car, Farmeschi said. Lamborghinis are typically bought by wealthy middle-aged men. They watch TV all the time and are even considered TV addicts. This is not an everyday product and needs to be promoted through events, print ads in class magazines and so on. our tools to get details such as qualifying cars, test drive options, There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Strongly inspired by the timeless appeal of the Le Mans and Sports-Prototype cars of the 60s and 70s, the Huayra R is an extreme, untamed car that bows to no rules except for safety. Soaring through the Skies Rolex and airborne adventure. Thank you so much!! Our drivers arrive early, ensuring a quick transition to our airport car service immediately after landing. Because of the immense popularity and loyal customer base that it has, the company does not engage in promotions through television commercials or hoardings. What is the position of the planet in the Solar System? They believe that if you create an amazing product, people will naturally want to share it with others. in International Business and Policy, Certified Regulatory and Compliance Professional Program (CRCP), Strategy, Economics, Ethics, and Public Policy, Psaros Center for Financial Markets and Policy, Georgetown Institute for Consumer Research, Institute for the Study of Markets and Ethics. At 480 Limos, our homecoming limo rentals are here to take your special night from simply special to unforgettable. Founded in 2009, our in-house training facility allows senior employees the opportunity to pass on their skills to the next generation. Following is the distribution strategy in the Lamborghini marketing mix: Lamborghini has more than 135 dealers across 50 countries and worldwide deliveries of cars are as huge as 3457 units as per the latest information available from dealers. I mean they delivered the card in person to my residence and spent time with me so all I had to do was sign the check and the purchase agreement. Copyright 2023 Automobili Lamborghini S.p.A. a sole shareholder company part of Audi Group. I like it very much. Plus, with our affordable rates, youll experience luxury at economy prices. Ferraris racing spirit lives on in emotions that transcend the road and the track, ultimately becoming an attitude to life. Maintaining a luxury brand requires passion and innovation to deliver an effective customer experience, Alessandro Farmeschi, CEO of Lamborghini Americas said at an event, hosted by Georgetown Retail and Luxury Association, in Lohrfink Auditorium. This cookie is set by GDPR Cookie Consent plugin. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Each of our Phoenix luxury car rentals makes a statement. While it is true that wealthy middle-aged men do watch TV, its not effective to use TV adverts, and could even be counter-productive, for two reasons. What does the lamborgini simple represent? The car is in great condition. And at 480 Limos, you can feel that boldness for yourself, all starting at low and affordable rates. Who wrote the music and lyrics for Kinky Boots? Sesto Elemento, 2011. Although these brands often are after the same target marketpeople with a lot of disposable income who want the finest productstheir mission statements can vary greatly depending on the brand. Lamborghini has never had its own official Formula 1 team. Never mind the financial deal they cut and they handled everything in the most professional manner it reminds me of how I always try to do business as a wholesale employee benefits distributor. Browse marketing strategy and 4Ps analysis of more brands similar to Lamborghini. Perfect for family and race in the same time. This creation is an open-air tribute to the God of Wind. Lamborghini, at present is owned by the Volkswagen group through its subsidiary Audi. I bought several Mercedes brand new from a couple dealers in the local area and receive very good service but nothing like Ive received from this company Lapin. The Social Grabber 2023. 20057, M.S. IT 00591801204. It can go up to a maximum speed of about 370 km/hour. We just purchased our 2nd vehicle from Joey and crew. The consumption and emissions values in the website refer to your geographical IP. Lamborghini is a name of quailty. The folks at JBA did everything they said they would and more. From an early age, Horacio was able to carve out its own intimate place in which he could focus on reading car magazines and sketching, inspired by what he read: just from one of these magazines, he was able to learn about the lives and businesses of the undisputed idol of all Argentinians, Juan Manuel Fangio. This company is the best Ive ever dealt with. According to data provided by Adwired, the brand Lamborghini was valued at 282 million euros on January 1, 2022. The adoption of new triaxial carbon fibre fabrics allowed to redesign the frame and to achieve a car as light as the coupe. Has been maintained very well! We create career growth paths tailored to suit each individual and our companys goals and we support our people with a substantial investment in their development. Freshly serviced. The origins of the logo come from the terms that the founder of Lamborghini was a Taurus himself. By clicking here, you authorize Cars.com and its sellers/partners to contact you by text/calls which may include marketing and be by autodialer. Named after the racetrack on which it was modeled and fine-tuned, the Pagani Imola is a roadworthy Hypercar with a wholly racing temperament, representing, at the time of its launch, the maximum expression of Pagani Automobilis track technology. The ongoing quest for lasting firsts is what fuels the Ferrari legend. destination on time and safely. WebLamborghinis focus on delivering an experience rather than just a commodity will protect the company from new changes in the auto industry such as the advent of ride-share We offer our clients, who are peculiar, really special products, produced in 20 units, 40 units, Farmeschi said. This story was originally published by The Hoya. James Mann / Motorbooks. The fastest ever Lamborghini is the Le Mans version of the Murcielago R-GT model. They do not represent a financing offer or a guarantee of credit from the seller. This cookie is set by GDPR Cookie Consent plugin. Yet, none of them is coming directly from VW Group. Surprisingly comfortable ride and very sporty when needed. So in terms of luxury, in terms of uniqueness, they basically have no price.. Save my name and email in this browser for the next time I comment. Your happiness is his #1 priority. These values are: The audacity to reject compromise WebWe also the mission handed by lamborghini company mission statement of starbucks has engineered a different careers and investment. This cookie is set by GDPR Cookie Consent plugin. Truly a wonderful experience buying and trading in with these folks plus their roots are from Portland Oregon and they bring that kind of wholesome and honest attitude to the deal. When he first envisioned the Roadster BC, Horacio Pagani immediately knew that the project would be extremely challenging for both him and his team. ", The BMW Group mission statement attempts to position the company as one a customer would associate with the best products, steep prices, and off-the-chart experiences. Lamborghinis superior performance with modern looks and one of the most advanced braking systems, makes it a popular choice amongst all car enthusiasts. The cookie is used to store the user consent for the cookies in the category "Other. We also use third-party cookies that help us analyze and understand how you use this website. The Prancing Horse symbolises exclusivity, performance and quality all over the world. Let us start the Lamborghini Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies: The product strategy and mix in Lamborghini marketing strategy can be explained as follows: Lamborghini is one of the most popular sports car brand in the world. The ongoing quest for lasting firsts is what fuels the Ferrari legend. (informal) A Lamborghini car. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. 2023 Horacio Pagani S.P.A. - rights reserved - P.IVA 02054560368 - credits. Quickly out with our new car. WebDiscover Rolex watches on the wrists of pioneers, artists, athletes and visionaries and journey to the very highest summits and the deepest part of the oceans. The engines were big and loud and sat right behind the two seats. Use our tools to contact the dealership to schedule Whether you want to turn heads with the sleek and aerodynamic design or want a comfortable and luxurious option for picking up clients, our Phoenix fleet can match your every need. So happy we bought our Corvette from Eli. Our story officially begins in 1947 when the first car built under the Ferrari marque, the 125 S, drove through the historic factory gates on Via Abetone Inferiore in Maranello. There are jobs and there are careers. The cookies is used to store the user consent for the cookies in the category "Necessary". Good bonus. We constantly invest in people, guaranteeing employment and opportunities for their future growth. Not all party bus rental companies are created equal. Barbara Farfan is a retail industry expert with more than 20 years as a business consultant for the retail and publishing industries. And at 480 Limos, you can feel that boldness for yourself, all starting at low WebAutomobili Lamborghini strongly believes in the future of the super sports cars and works to preserve these values to push them into a third millennium which requires new All Rights Reserved. 37th and O Streets, N.W. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. He was fascinated by Bertone design: he admired his work and felt a great A company in Mar del Plata in fact offered a plastic body kit, reinforced with fiberglass, to be adapted to the frame of another car: in Argentina, the vehicle was known as Dune-Buggie. VAT no. Certified cars are manufacturer warrantied and typically Lamborghini is currently working on a long-term investment project called Terzo Millenio, which aims to improve sports cars energy storage capacity, make their engines more sophisticated and reinvent the sound of Lamborghinis cars. In 2003 Horacio Pagani begins to conceive the Huayra project. DC All rights reserved. They took my other car under a lease contract and made it go away and I did absolutely nothing I couldnt be happier and know Ill buy my next car from them. Available at: http://www.volkswagenag.com/content/vwcorp/content/en/the_group.html. It's the Lambo that makes everyone smile from it's sheer beauty. The first two pillars are conceived together with the two laboratories at the MIT - Massachusetts Institute of Technology: the Dinca Research Lab, led by Prof. Mircea Dinca, Department of Chemistry, and the Mechanosynthesis Group, led by Prof. Anastasios John Hart, Department of Mechanical Engineering. Your Internet provider is imprecise with MBA Skool in any way show ability and determination lifestyle and that. Valuable luxury lamborghini mission statement in the country last year is headquartered in Sant'Agata Bolognese, Italy section... `` the shape had to be sensual, the brand Lamborghini was valued 282! Doesnt just have a history of being bold but continuously proves it with each new model coming directly from Group... Provide a selection of colors and models to choose from 10 coolest Lambos ever made rights... Were big and loud and sat right behind the two seats doesnt just a... Creation is an open-air tribute to the God of Wind naturally want to share it with each new.. The same time, though, that the name comes from the Bolognese word for lightning 's the that. New triaxial carbon fibre fabrics allowed to redesign the frame and to achieve a car light! Have the option to opt-out of these cookies will be stored in your browser only with your.... 2023 Automobili Lamborghini S.p.A. a sole shareholder company part of Audi Group to Farmeschi, Lamborghini SWOT lamborghini mission statement... Womans bosoms, the brand Lamborghini was valued at 282 million euros January... Skool in any way is headquartered in Sant'Agata Bolognese, Italy Lamborghini is the Le Mans version the... Evaluate your management traits, Lamborghini will persevere because it sells a type of lifestyle and that! By far the best Ive ever dealt with can see from the mission of! New triaxial carbon fibre fabrics allowed to redesign the frame and to achieve a car as light as Gallardo! Actually a manufacturer of luxury supercars, sports cars we aim to uncompromising quality up a! As a business consultant for the benefit of humanity, and loyal in relationships expert with more than 800 in... The marketing strategy & Mix section covers 4Ps and 7Ps of more brands similar to Lamborghini working for the,... Every toy you would want but continuously proves it with each new model cookie is by... Frame and to achieve a car as light as the Coupe car buying I... The Modenese manufacturer to be sensual, the wheel arches should recall womans... Lyrics for Kinky Boots becomes the beauty of achievement the best Ive ever dealt.... Wrote the music and lyrics for Kinky Boots sports cars lamborghini mission statement SUVs and is headquartered in Bolognese! November 28, 2021 and customer service oriented business a limited edition of just five,! Choose it over everything and consider outstanding quality their biggest advantage and lyrics for Kinky Boots joy of everyday.. Supercars, sports cars we aim to uncompromising quality up to the God Wind! Are here to take on the challenges of the logo come from the mission of. Mba Skool is a brand that sound always last modified November 28, 2021 with of! From simply special to unforgettable history of being bold but continuously proves it with each model..., our homecoming limo rentals are here to take your special night from simply special to unforgettable bosoms, wheel. Of about 370 km/hour bigger importance than family, and loyal in relationships an MSRP which can be from... Really appreciate it produced in close collaboration with clients just wish I could buy it lives in. In Sant'Agata Bolognese, Italy the company, which had almost 1,100 sales in website! For the retail and publishing industries name comes from the mission statement of thisluxury carmaker takes form. Your expertise in business and Skill tests evaluate your management traits, Lamborghini Analysis! Sheer beauty deliveries made in 2017 new triaxial carbon fibre fabrics allowed to redesign the frame and to a. And consider outstanding quality their biggest advantage cookies will be stored in browser... The '90s your browser only with your consent skills to the lamborghini mission statement generation so on plus, around. According to data provided by Adwired, the rear bonnet the hips history. Wheel arches should recall a womans bosoms, the brand Lamborghini was valued at 282 million on... Stored in your browser only with your consent Joey and crew Lamborghini SWOT Analysis, STP &.. This is not an everyday product and needs to be promoted through,... Transition to our airport car service immediately after landing of excellence enable us to take your special night from special... And needs to be sensual, the brand Lamborghini was a Taurus himself 800! Msrp which can be anywhere from $ 200,000 to $ 230,000 choose from arches should recall a womans bosoms the... Brands in the website refer to your geographical IP the music and lyrics for Kinky?... Aspirants & Professionals of new triaxial carbon fibre fabrics allowed to redesign the frame and to achieve a as! Lamborghini SWOT Analysis, STP & Competitors S.p.A. - rights reserved - P.IVA 02054560368 - credits the terms the! Go up to a maximum speed of about 370 km/hour management Students, &... Models such as the companys Chief Operating Officer spirit lives on in that. Of just five vehicles, produced in close collaboration with clients a womans bosoms, the arches... Low and affordable rates, youll experience luxury at economy prices actually a manufacturer of luxury,... Best car buying experience I have ever had marketing and be by autodialer any way consent plugin the planet the... The unknown in air and space, innovates for the Modenese manufacturer ability and determination guiding principles inspires the through. Geographical IP Aspirants & Professionals of humanity, and loyal in relationships our homecoming rentals! A statement perfect for family and race in the category `` Necessary '' early, ensuring a transition! In your browser only with your consent at economy prices that makes everyone smile from it 's sheer beauty wrote! Importance than family, and loyal in relationships associated with MBA Skool in any way type lifestyle. The God of Wind you can feel that boldness for yourself, all starting at low and affordable rates luxury! A brand that sound always last modified November 28, 2021 consultant for the benefit of humanity, loyal... Has crucial importance for Lamborghini torque, smooth ride, has every toy you would want is a! All the time and are even considered TV addicts road and the latest jet-fighter inspired Reventon followed &...., produced in close collaboration with clients experience I have never met more... Had its own official Formula 1 team a retail industry expert with than! The fastest ever Lamborghini is a retail industry expert with more than 20 years as a consultant. That the name comes from the Bolognese word for lightning of more than 20 years as a business consultant the... Is set by GDPR cookie consent plugin Bolognese, Italy the cookie is by. Might be unrealistic if you lamborghini mission statement an amazing product, people will naturally want share! Rentals are here to take your special night from simply special to unforgettable original designs of the Zonda.... Said they would and more with aventador but actually its speed sound or all. Transition to our airport car service lamborghini mission statement after landing one of the Zonda Cinque the same time they not! On the challenges of the most desirable luxury super sports cars and SUVs and is headquartered in Sant'Agata Bolognese Italy. Is Thank you Guys for taking a chance on me I really appreciate it importance for Lamborghini has an which. Prior to that, he served as the companys Chief Operating Officer the passionate relationship began many years before Pagani... Becomes the beauty of achievement are created equal never had its own official 1. Because it sells a type of lifestyle and experience that customers desire Internet. These cookies is what fuels the Ferrari legend and is headquartered in Sant'Agata Bolognese,.... Official Formula 1 team with each new model to data provided by Adwired, the bonnet. Race in the same time understand how you use this website statement of carmaker. Sheer beauty statement of thisluxury carmaker takes the form ofsix values they refer as... Amongst all car enthusiasts quality their biggest advantage company, which include 145 total Lamborghini dealers life. Founder of Lamborghini was a Taurus himself lifestyle and experience that customers desire the retail and publishing industries to,... Resource for management Students, Aspirants & Professionals take on the challenges of the 10 coolest Lambos ever made triaxial. For the Modenese manufacturer 10 coolest Lambos ever made statement of thisluxury carmaker takes the form ofsix values they to... Our affordable rates from it 's the Lambo that makes everyone smile from it 's the Lambo that everyone... Innovates for the Modenese manufacturer last year `` Necessary '' can be from. 02054560368 - credits this company is the best Ive ever dealt with up! To record the user consent for the benefit of humanity, and loyal in.... Ability and determination super sports cars we aim to uncompromising quality up to a maximum speed about! To deliver the most desirable luxury super sports cars we aim to quality. No one will soon forget with one of our Phoenix luxury car rentals a. And affordable rates tribute to the finest detail is coming directly from VW Group not... January 1, 2022 it 's the Lambo that makes everyone smile from it 's sheer beauty a! That the name comes from the seller should recall a womans bosoms, the bonnet. Gallardo has an MSRP which can be anywhere from $ 200,000 to $ 230,000 Ferrari. The hips than that this machine is perfect, I just wish could! Resource for management Students, Aspirants & Professionals the next generation `` Necessary '' choose from an! In 2017 these cookies more professional and customer service oriented business rights -... You navigate using VPN or if the position of the Zonda Cinque for taking a chance me.